ARENA – The Global Arena for Event, Show, Display Technologies and Live Experience
Powered by ATRAX Expo
28–30 January 2027 -Istanbul Expo Center (IFM) – Yeşilköy, Istanbul
The Meeting Point for Event, Show, Display, and Live Experience Industries
ARENA: ATRAX’s Live Experience Stage From public squares to stages, and from giant screens to festival grounds, the world of live experience converges on a single, powerful platform: ARENA. Here, visual technologies, display systems, and event solutions meet the right buyers, investors, and key decision-makers.
By sharing this platform with the public sector, local governments, organizers, and project owners, you don’t just promote your products—you transform them into sales and new projects. Secure your spot at ARENA now to be at the heart of the live experience world.
The City’s Event Technologies Step into the Spotlight!
Rising with the strategic strength of the ATRAX ecosystem, ARENA focuses on the technology and infrastructure solutions that form the foundation of all events—from festivals and sports organizations to concerts and large-scale exhibition areas. We bring together every component that designs, builds, and manages the experience with ATRAX’s extensive network of investors and project developers.
ARENA is not just an exhibition space; it is a sectoral hub where global trade opportunities and sustainable partnerships are built.
EXHIBIT PROFILE: ARENA
Design & Ambience Technologies
- Stage & Performance: Stages, podiums, and platforms.
- Sound & Light: Professional sound engineering and lighting systems.
- Multimedia & LED: Video mapping, giant screens, and visual shows.
Management & Operational Technologies
- Management & Control: Automation, event software, and control room systems.
- Visitor Management: Ticketing, RFID, CRM, and analytics.
- Broadcasting & Production: Live broadcasting, streaming, and remote access.
Infrastructure & Structural Solutions
- Technical Infrastructure: Festival power management, cabling, and support units.
- Modular Structures: Temporary grandstands, tent systems, and mobile stages.
- Display Systems: Stand architecture and specialized hardware solutions.
Experience & Creative Solutions
- Interactive Technologies: VR/AR/XR and gamification-based experiences.
- Venue Design: Space management and custom concept area development.
- Organization & Planning: Creative processes and operational expertise.
Highlights from the 2026 Exhibition
ATRAX: The Ecosystem Enhancing Happiness in Cities of the Future
ATRAX is an international specialized platform that unites investment and project solutions for the attraction, recreation, and urban living sectors. From amusement and park systems to sports facilities, and from smart city technologies to pool solutions and outdoor design, it brings together all industries that improve quality of life under a single, unified vision.
ARENA: The Technological Heart of Experience
As a strategic component of the powerful ATRAX ecosystem, ARENA focuses on the technology and infrastructure solutions that power festivals, performances, events, and display areas.
By bridging the components that create the experience with ATRAX’s vast network of investors and project developers, it builds global trade opportunities and sustainable business collaborations.
Visitor Target Audience: Professional Network
- Event & Production Sector: Organizers, production companies, and show professionals.
- Investors & Operators: Tourism and MICE buyers, facility investors, and attraction center operators.
- Venue Management & Sports: Shopping malls, mixed-use developments, and social & sports facility managers.
- Public & Local Governments: Municipalities, universities, public institutions, and sectoral associations.
- Architectural & Technical Project Developers: Architects, designers, and system integrators (Audio/Visual/Lighting).
ISTANBUL: THE STRATEGIC TRADE HUB OF EMEA AND EURASIA
ATRAX brings a profile of professional buyers and investors from over 80 countries—transcending local borders—directly to your stand, powered by Istanbul’s strategic strength as a bridge between continents.
We enhance our “Right Visitor” strategy through deep-rooted connections in the EMEA and Eurasia markets, transforming your stand from a mere exhibition space into a high-caliber global business development platform.
