Visual Communication, Event, Show
and Display Industries
Powered by ATRAX Expo
28–30 January 2027 - Istanbul Expo Center - Türkiye
The meeting point for technology and solutions that enhance live experiences
ARENA is an international trade platform that brings together technology, products, and services for the events, entertainment, exhibition, and visual communications sectors.
From city squares to festival and concert venues, and from sporting events to trade shows, the technology and infrastructure solutions behind these live experiences come together at ARENA.
It creates new partnerships, projects, and business opportunities for cities, brands, and investors.
WHY ARENA? Highlights
It is ATRAX’s expertise platform, supported by its international trade network.
It brings together event, performance, experiential, and visual communication technologies under one roof.
It brings together the industry’s manufacturers, service providers, investors, and decision-makers.
It facilitates the establishment of new business connections among the public sector, the private sector, and the events industry.
It highlights experience-driven projects and initiatives that add value to cities.
It is a powerful hub for new investments, partnerships, and business opportunities.
EXHIBIT PROFILE: ARENA
Multimedia & Experience Technologies
- Public Space Technologies: Outdoor advertising, digital signage and wayfinding systems
- LED & Visual Systems: Multimedia solutions and digital visualization technologies.
- Ambient Design: Spatial atmosphere and immersive experience design
- Stage Systems: Staging, platforms and performance environments
- Sound & Lighting: Professional audio, lighting and laser show technologies
Experience & Creative Solutions
- Interactive Technologies: VR, AR and XR experiences
- Spatial Design: Event venues, concept development and space planning
- Event Planning & Production: Creative direction and operational management
Management & Operations Technologies
- Management & Control: Workforce management and event software systems
- Visitor Management: Ticketing, RFID, CRM and analytics solutions
- Broadcasting & Production: Live broadcasting and streaming technologies
Infrastructure & Display Solutions
- Technical Infrastructure: Power distribution, cabling and energy systems
- Modular Structures: Grandstands, tents and mobile stage solutions
- Exhibition Systems: Stand architecture and advanced display technologies
- Truss & Construction Systems: Safety and load Bearing structures
Last year at ATRAX 2026
6
Hall
60.000 m²
Area
500+
Exhibitor
20.000+
Professional
ARENA is part of ATRAX's Urban Wellness vision.
- ARENA, the live experiences platform of the ATRAX ecosystem, brings together visual communication, event, performance, and experiential technologies.
- It brings together manufacturers, investors, and decision-makers in the field.
- Backed by ATRAX’s international trade network, it offers the industry new connections and business opportunities.
- It is located in Hall 8 of the exhibition center.
Highlights from the 2026 Exhibition
Hall Structure and Layout
Attraction, Parks, Sports, Urban Design, Recreation
Smart City Solutions, Urban Technologies, Vending
Pool and Spa Technologies, Outdoor Design Solutions
Visual Communication, Event, Show, Display and Industries
ISTANBUL: THE STRATEGIC COMMERCIAL HUB FOR THE EMEA AND EURASIA MARKETS
ATRAX brings a network of professional buyers and investors from over 80 countries—extending beyond regional borders—to your booth, leveraging Istanbul’s strategic role as a bridge between continents.
We are expanding our “Right Visitor” strategy—which transcends industry boundaries—through our deep connections in the EMEA and Eurasia markets; we transform your booth from a mere exhibition space into a high-quality business development platform on a global scale.
International Scope:
- Now preparing for its 14th year, ATRAX ranks among the world’s leading international trade shows in its field.
- Every year, it brings together more than 20,000 professional visitors from an average of more than 80 countries.
- It establishes a strong trade bridge between Turkey and the markets of Europe, Africa, the Middle East, and Middle Asia.
- ATRAX is part of the International Prestigious Trade Fair supported by the Ministry of Trade of the Republic of Turkey.
