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ATRAX EXPO - 14th International Attractions, Recreation, Urban Design and Technologies Exhibition

28 - 30 JANUARY 2027
ISTANBUL EXPO CENTER - TÜRKİYE

The trade ecosystem for attraction, recreation, design, and technology solutions that add value to cities and charm to facilities.

2026 END OF SHOW REPORT
ONLINE INQUIRY FORM

The business ecosystem of solutions adding value to cities and appeal to facilities

ATRAX and its themed specialty halls is an international trade show focused on urban living and facility projects that brings together all of the industry’s products, services, and technologies.

Exhibition Structure:
•⁠ ⁠ATRAX (Master Brand): Covers the entire sector focused on attractions, recreation, urban design, and technology.
•⁠ ⁠AQUALAND: Focuses on solutions for pools, spas, wellness, landscaping, and outdoor living spaces.
•⁠ ⁠CITYNEXT: Offers smart city technologies, vending machines, self-service systems, and urban solutions of the future.
•⁠ ⁠ARENA: Brings together audiovisual technologies, stage production, performances, live experiences, and the world of events.

While each thematic area at the fair showcases its own expertise, together they create a large-scale project and business ecosystem.
This major gathering offers a unique platform for new business opportunities, strategic partnerships, and global growth.

ONLINE INQUIRY FORM

ATRAX Platform & Thematic Areas

CITY ATTRACTIONS

ATRAX is a global trade and networking platform that brings together attraction, recreation, sports, urban life, and smart system solutions, making cities, facilities, and living spaces more attractive, efficient, and sustainable.
DETAIL

The Transformation of Urban Living and Commerce

As a powerful hub at the forefront of urban transformation, CITYNEXT creates new business opportunities and drives the future of city ecosystems.
Not just smart—designed for living cities: CITYNEXT.

DETAIL

Where Comfort Meets Water and Nature

AQUALAND offers a holistic platform that combines aesthetics, comfort, and sustainability by bringing together pool, spa, landscape, and outdoor living solutions.
DETAIL

The Experience Industry is On STAGE

ARENA brings together stage, show, event, and exhibition technologies, offering innovative solutions for the world of experience design and organization.
DETAIL

ATRAX Vision

Today, cities are no longer just about buildings and infrastructure. Living spaces where people can relax, socialize, stay active, and enjoy quality time are becoming increasingly important. The success of projects is also measured by the experience they offer and the quality of life they provide.

ATRAX brings together entertainment, recreation, design, and technology to offer solutions that make cities more livable, attractive, and efficient—all on a single platform. It provides a robust business and collaboration ecosystem for investors, local governments, project developers, and industry professionals.

RIGHT VISITORS – CLEAR OBJECTIVES

For Industry Professionals: Commercial synergy and high-value business connections

For Architects: A complete and integrated project ecosystem

For Investors: Profitable and scalable business models

For Municipalities & Institutions: A vision of urban well-being and happiness

COMMERCIAL SYNERGY – At the trade show, everyone is generating business for one another.


Cross-Selling Opportunities

The convergence of complementary industries creates new business partnerships and cross-selling opportunities.

Strong Project Partnerships

It supports the development of project- and solution-oriented strategic partnerships.

Peer-to-Peer Trade

It facilitates business matchmaking not only among visitors but also among participants who are key players in the industry.

Access to Future Markets

It highlights new market opportunities through emerging business models and investment trends.

High-Quality International Network

It brings together investors, producers, government representatives, and decision-makers on a single platform.

Strong Global Visibility

By positioning brands at the heart of the industry, it ensures greater visibility on an international scale.

Last year at ATRAX 2026

6

Hall

60.000 m²

Area

500+

Exhibitor

users

20.000+

Professional

Attraction Facilities – City Attractions

The ATRAX Platform brings together the sectors that transform cities into attraction centers. ATRAX supports the transformation of cities into attraction centers that enhance quality of life through parks, gardens, entertainment areas, pools, events, sports, and social facilities. This approach reflects a contemporary urban life vision that strengthens urban happiness. It offers a powerful platform for sustainable and innovative projects developed for facilities and cities.

HIGHLIGHTS

Event and Show Technologies: Designing the Experience

ATRAX continues to grow every year with its evolving vision and expanding structure. With the new thematic areas launched in 2027, it goes beyond being just a trade show and becomes a stronger platform encompassing the entire ecosystem…
ATRAX continues to grow every year with its evolving vision and expanding structure. With the new thematic areas launched in 2027, it goes beyond being just a trade show and becomes a stronger platform encompassing the entire ecosystem of the industry.In the new era, ATRAX gathers the sectors that shape entertainment, recreation, and urban living spaces under clearer headings, enriching the visitor experience while providing a more focused and efficient trading environment for participants.One of the most important steps of this growth, ARENA, brings the rapidly developing stage, show, exhibition, and event technologies industry under the ATRAX umbrella as a new specialized area.ATRAX is no longer just an exhibition; it is a global platform where sectors that transform cities into attraction centers meet, collaborations are established, and projects of the future are shaped.
 

Vending & Smart City Solutions: The Digital Transformation of Commerce and Urban Life

As a significant step in ATRAX’s growth and transformation process, the VENDIST Exhibition continues its journey in the new era under the name VENDICITY. This change is not merely a brand renewal; it also represents a new period where the exhibition’s scope…
As a significant step in ATRAX’s growth and transformation process, the VENDIST Exhibition continues its journey in the new era under the name VENDICITY.This change is not merely a brand renewal; it also represents a new period where the exhibition’s scope has expanded and its vision has attained a more holistic structure. VENDICITY is evolving into a platform integrated with smart city solutions, moving beyond vending and self-service technologies.Technologies that enhance comfort in urban life, improve user experience, and contribute to making cities more efficient, accessible, and sustainable are brought together under the VENDICITY umbrella.Positioned in alignment with ATRAX’s vision of “an ecosystem that transforms cities into attraction centers,” VENDICITY offers new collaborations and opportunities at the intersection of commerce, technology, and urban life.
 

Entertainment & Experience Economy

Cities are no longer just places to live; they are becoming attraction centers that offer experiences. With the rise of the experience economy, theme parks, entertainment investments, and experience-oriented spaces are among the…
Cities are no longer just places to live; they are becoming attraction centers that offer experiences. With the rise of the experience economy, theme parks, entertainment investments, and experience-oriented spaces are among the key elements determining the competitiveness of cities.Positioned at the heart of this transformation with its “Cities of Attraction” approach, ATRAX brings together solutions that strengthen the visitor experience, create economic value, and increase the attraction power of cities under the same ecosystem.
 

Play, Sports, Recreation, and Active Living

Cities now gain value not only through construction but through spaces that support active and healthy living. Parks, children’s playgrounds, sports facilities, recreation areas, and outdoor activity…
Cities now gain value not only through construction but through spaces that support active and healthy living. Parks, children’s playgrounds, sports facilities, recreation areas, and outdoor activities are becoming key elements that improve the quality of urban life and enrich the user experience.With the goal of making cities more active, healthy, and livable, ATRAX brings together play, sports, recreation, and outdoor solutions, providing a powerful meeting and collaboration platform for projects that encourage active living.
 

Wellness Economy

Water is no longer just an infrastructure element in cities, but is becoming a strategic value that creates experience, health, and quality of life. Pool, spa, and water-based recreation solutions…
Water is no longer just an infrastructure element in cities, but is becoming a strategic value that creates experience, health, and quality of life. Pool, spa, and water-based recreation solutions enrich the user experience by creating both relaxation and entertainment-oriented areas.With a focus on pool, spa, and wellness, ATRAX brings together sustainable water management, relaxation areas, and experience systems, contributing to the transformation of cities into healthier, more balanced, and highly attractive living spaces.
 

Landscape, Open Space, and Outdoor Living

Outdoor areas are positioned as dynamic spaces at the heart of experience and social life. Landscape architecture, garden design, and outdoor solutions bring together aesthetics, comfort, and user exper…
Outdoor areas are positioned as dynamic spaces at the heart of experience and social life. Landscape architecture, garden design, and outdoor solutions bring together aesthetics, comfort, and user experience in cities.By bringing together nature-integrated, sustainable, and human-oriented outdoor solutions, ATRAX guides projects that transform outdoor living into one of the most powerful social and experience areas of cities.
 

Technology and Smart City Solutions

Technology stands out as the main transformative force that makes cities more efficient, sustainable, and user-oriented. From vending systems to smart facility management, solutions ranging from …
Technology stands out as the main transformative force that makes cities more efficient, sustainable, and user-oriented. From vending systems to smart facility management, solutions ranging from digitalization and automation to data-driven planning are redefining the urban experience.By bringing together smart city technologies and digital transformation solutions, ATRAX offers a powerful platform that contributes to the construction of more connected, efficient, and high-user-experience cities.
 

Sustainability and Green Transformation

The future of cities is being shaped by solutions that are environmentally conscious, use resources efficiently, and are in harmony with nature. Energy efficiency, ecological design, and sustainable…
The future of cities is being shaped by solutions that are environmentally conscious, use resources efficiently, and are in harmony with nature. Energy efficiency, ecological design, and sustainable practices are becoming the key elements that determine the long-term value of both cities and facilities.By bringing together eco-friendly and innovative solutions that support sustainable city and facility projects, ATRAX offers a platform that guides the transformation for a more livable and balanced future.
 

Investment, Project, and Global Trade – Trends

Urban projects and facility investments are no longer shaped only locally, but through global-scale collaborations and financial networks. International investment opportunities, public-private partner…
Urban projects and facility investments are no longer shaped only locally, but through global-scale collaborations and financial networks. International investment opportunities, public-private partnerships, and large-scale projects play a decisive role in the development of cities.ATRAX is not just a trade show; as a powerful project and global trade platform that brings together investors, project developers, and industry professionals, it creates new collaborations and international trade opportunities.
 

Hall Structure and Layout

Attraction, Parks, Sports, Urban Design, Recreation

Smart City Solutions, Urban Technologies, Vending

Pool and Spa Technologies, Outdoor Design Solutions

Visual Communication, Event, Show, Display and Industries

ISTANBUL: THE STRATEGIC COMMERCIAL HUB FOR THE EMEA AND EURASIA MARKETS

ATRAX brings a network of professional buyers and investors from over 80 countries—extending beyond regional borders—to your booth, leveraging Istanbul’s strategic role as a bridge between continents.

We are expanding our “Right Visitor” strategy—which transcends industry boundaries—through our deep connections in the EMEA and Eurasia markets; we transform your booth from a mere exhibition space into a high-quality business development platform on a global scale.

International Scope:

  • Now preparing for its 14th year, ATRAX ranks among the world’s leading international trade shows in its field.
  • Every year, it brings together more than 20,000 professional visitors from an average of more than 80 countries.
  • It establishes a strong trade bridge between Turkey and the markets of Europe, Africa, the Middle East, and Middle Asia.
  • ATRAX is part of the International Prestigious Trade Fair supported by the Ministry of Trade of the Republic of Turkey.

PRESS RELEASE

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ATRAX has been officially selected as a Prestigious Domestic
International Trade Fair by the Ministry of Trade of the Republic of Türkiye.