Having proven its strength in the Eurasia region last year by attracting 18,636 professional visitors from 83 countries, ATRAX is expanding its impact further and continuing its growth on the international stage.
ATRAX – The International Attractions, Park, Sports, and Recreation Exhibition, a global meeting point for the leisure industry , continues to lead the industry in its 13th year with its increasing global influence.
Taking place on January 15-17, 2026, at the Istanbul Expo Center, the show will bring together professional visitors from over 100 countries and more than 400 exhibitors from over 30 countries, offering a unique business platform.
More than just a exhibition, ATRAX serves as a regional trade platform shaping attractions, recreation, sports, and public living spaces, providing a unique opportunity to establish global business connections in Istanbul, the crossroads of Europe and Asia. The show, which receives growing interest each year in terms of visitor diversity and international collaborations, is set to strengthen its impact in 2026 by gathering global industry players in Istanbul. ATRAX continues to create significant business opportunities in the international market by bringing together professionals who design the cities and living spaces of the future.
ATRAX 2026 will be held across six exhibition halls covering a total area of 55,000 m², organized into four main thematic zones to offer visitors a more focused, comprehensive, and efficient experience.
Global Access Powered by Istanbul’s Strategic Strength
Istanbul, located at the very intersection of Europe, Asia, and the Middle East, plays a key role in ATRAX’s international success.
With visa-free travel convenience, a wide network of direct flights, and advanced logistics capabilities, Istanbul serves as a natural bridge for multinational trade.Thanks to this strong infrastructure, ATRAX has become an indispensable meeting point in the calendars of industry professionals across a vast geography extending from Europe to the Middle East, and from North Africa to Central Asia.
2025 Success: 18,636 Professional Visitors from 83 Countries
ATRAX 2025 hosted 18,636 professional visitors from 83 countries, once again demonstrating the fair’s global reach and trade potential.
This success significantly contributed to enhancing the visibility of brands not only in Turkiye but also in global markets.