ISTANBUL – A strategic brand consolidation has been launched under the ATRAX umbrella, one of the world’s premier hubs for the attraction, recreation, and park industries. AQUAFUN, a pioneer in pool and spa technologies, and OUTDES, the prestigious brand for landscape and outdoor living, have joined forces to reposition themselves as a single powerhouse: “AQUALAND.”
A New Ecosystem of Engineering and Aesthetics
AQUALAND brings together water engineering and landscape architecture—two integral components of modern design—on a single, unified platform. This merger integrates pool and spa solutions with outdoor design, offering developers and investors a “holistic solution partnership.” Moving forward, pool projects will no longer be treated as isolated technical infrastructures, but as part of a comprehensive design approach that encompasses the surrounding landscape and living environments.
The Heart of the “Urban Wellness” Vision
Aligned directly with ATRAX’s 2027 theme, “Urban Wellness – Active City,” this initiative serves as a guiding force in developing sustainable urban living environments focused on well-being. AQUALAND will promote high-standard, experience-driven spaces across a wide spectrum, from luxury hotels and public parks to residential developments and social facilities.
Sectoral Synergy and Commercial Opportunities
Regarding the launch, ATRAX management stated:
“The merger of our AQUAFUN and OUTDES brands is a key step in our mission to eliminate fragmentation within the sector and establish a more robust trade platform. AQUALAND will provide our exhibitors with a broader collaboration network, while offering visitors an efficient, one-stop-shop experience to meet all their project needs.”
For more information about AQUALAND’s new vision and upcoming innovations for the next exhibition period, please visit: www.atraxexpo.com