14th International Exhibition for Attractions, Parks, Sports, Pools, Urban Design and Social Facilities

28 - 30 JANUARY 2027
ISTANBUL EXPO CENTER - TURKEY

We bring the entire urban experience together under one roof.

More than just a trade expo-an ecosystem that transforms cities!

ATRAX brings together all sectors that shape the urban experience under one roof—from entertainment and attraction systems to urban design, recreation, event technologies, and outdoor living solutions.

Leveraging Istanbul’s strategic location, the exhibition provides access to the European, Middle Eastern, and Central Asian markets, offering a powerful trade and collaboration platform for manufacturers, investors, public authorities, and international buyers.

ATRAX is more than just a trade fair where products are displayed; it is a global ecosystem that makes cities more attractive, sustainable, and experience-oriented.

ATRAX Platform & Thematic Areas

CITY ATTRACTIONS

ATRAX is a global trade and networking platform that brings together attraction, recreation, sports, urban life, and smart system solutions, making cities, facilities, and living spaces more attractive, efficient, and sustainable.

The Era of Smart Services

VENDICITY is an innovative platform that shapes the future of urban life and commerce by bringing together vending, self-service technologies, and smart city solutions. (Detailed Information)

Where Comfort Meets Water and Nature

AQUALAND offers a holistic platform that combines aesthetics, comfort, and sustainability by bringing together pool, spa, landscape, and outdoor living solutions.

The Experience Industry is On STAGE

ARENA brings together stage, show, event, and exhibition technologies, offering innovative solutions for the world of experience design and organization.

Become part of this powerful global network - expand your reach with your stand at ATRAX.

ATRAX is a global collaboration platform that brings together the industries transforming cities and facilities into destinations, connecting manufacturers, investors, developers, public authorities, and international buyers on a single platform.

For companies operating in attractions, parks, playgrounds, sports, recreation, pools & spas, landscaping, outdoor design, and public spaces, ATRAX serves as a multidisciplinary meeting point where international trade, new investment projects, public–private partnerships, and city-scale implementations come to life.

Thanks to Istanbul’s position as a regional trade hub, ATRAX connects markets across Europe, the Middle East, North Africa, and Central Asia, offering exhibitors highly interactive and strategic business opportunities.

6 Halls

65.000 m²

Area

400+

Exhibitors

10.000+

Professional Visitors

Attraction Facilities – City Attractions

The ATRAX Platform brings together the sectors that transform cities into attraction centers. ATRAX supports the transformation of cities into attraction centers that enhance quality of life through parks, gardens, entertainment areas, pools, events, sports, and social facilities. This approach reflects a contemporary urban life vision that strengthens urban happiness. It offers a powerful platform for sustainable and innovative projects developed for facilities and cities.

HIGHLIGHTS

Event and Show Technologies: Designing the Experience

ATRAX continues to grow every year with its evolving vision and expanding structure. With the new thematic areas launched in 2027, it goes beyond being just a trade show and becomes a stronger platform encompassing the entire ecosystem of the industry.In the new era, ATRAX gathers the sectors that shape entertainment, recreation, and urban living spaces under clearer headings, enriching the visitor experience while providing a more focused and efficient trading environment for participants.One of the most important steps of this growth, ARENA, brings the rapidly developing stage, show, exhibition, and event technologies industry under the ATRAX umbrella as a new specialized area.ATRAX is no longer just an exhibition; it is a global platform where sectors that transform cities into attraction centers meet, collaborations are established, and projects of the future are shaped.

Vending & Smart City Solutions: The Digital Transformation of Commerce and Urban Life

As a significant step in ATRAX’s growth and transformation process, the VENDIST Exhibition continues its journey in the new era under the name VENDICITY.This change is not merely a brand renewal; it also represents a new period where the exhibition’s scope has expanded and its vision has attained a more holistic structure. VENDICITY is evolving into a platform integrated with smart city solutions, moving beyond vending and self-service technologies.Technologies that enhance comfort in urban life, improve user experience, and contribute to making cities more efficient, accessible, and sustainable are brought together under the VENDICITY umbrella.Positioned in alignment with ATRAX’s vision of “an ecosystem that transforms cities into attraction centers,” VENDICITY offers new collaborations and opportunities at the intersection of commerce, technology, and urban life.

Entertainment & Experience Economy

Cities are no longer just places to live; they are becoming attraction centers that offer experiences. With the rise of the experience economy, theme parks, entertainment investments, and experience-oriented spaces are among the key elements determining the competitiveness of cities.Positioned at the heart of this transformation with its “Cities of Attraction” approach, ATRAX brings together solutions that strengthen the visitor experience, create economic value, and increase the attraction power of cities under the same ecosystem.

Play, Sports, Recreation, and Active Living

Cities now gain value not only through construction but through spaces that support active and healthy living. Parks, children’s playgrounds, sports facilities, recreation areas, and outdoor activities are becoming key elements that improve the quality of urban life and enrich the user experience.With the goal of making cities more active, healthy, and livable, ATRAX brings together play, sports, recreation, and outdoor solutions, providing a powerful meeting and collaboration platform for projects that encourage active living.

Wellness Economy

Water is no longer just an infrastructure element in cities, but is becoming a strategic value that creates experience, health, and quality of life. Pool, spa, and water-based recreation solutions…

Water is no longer just an infrastructure element in cities, but is becoming a strategic value that creates experience, health, and quality of life. Pool, spa, and water-based recreation solutions enrich the user experience by creating both relaxation and entertainment-oriented areas.With a focus on pool, spa, and wellness, ATRAX brings together sustainable water management, relaxation areas, and experience systems, contributing to the transformation of cities into healthier, more balanced, and highly attractive living spaces.

Landscape, Open Space, and Outdoor Living

Outdoor areas are positioned as dynamic spaces at the heart of experience and social life. Landscape architecture, garden design, and outdoor solutions bring together aesthetics, comfort, and user experience in cities.By bringing together nature-integrated, sustainable, and human-oriented outdoor solutions, ATRAX guides projects that transform outdoor living into one of the most powerful social and experience areas of cities.

Technology and Smart City Solutions

Technology stands out as the main transformative force that makes cities more efficient, sustainable, and user-oriented. From vending systems to smart facility management, solutions ranging from …

Technology stands out as the main transformative force that makes cities more efficient, sustainable, and user-oriented. From vending systems to smart facility management, solutions ranging from digitalization and automation to data-driven planning are redefining the urban experience.By bringing together smart city technologies and digital transformation solutions, ATRAX offers a powerful platform that contributes to the construction of more connected, efficient, and high-user-experience cities.

Sustainability and Green Transformation

The future of cities is being shaped by solutions that are environmentally conscious, use resources efficiently, and are in harmony with nature. Energy efficiency, ecological design, and sustainable practices are becoming the key elements that determine the long-term value of both cities and facilities.By bringing together eco-friendly and innovative solutions that support sustainable city and facility projects, ATRAX offers a platform that guides the transformation for a more livable and balanced future.

Investment, Project, and Global Trade – Trends

Urban projects and facility investments are no longer shaped only locally, but through global-scale collaborations and financial networks. International investment opportunities, public-private partnerships, and large-scale projects play a decisive role in the development of cities.ATRAX is not just a trade show; as a powerful project and global trade platform that brings together investors, project developers, and industry professionals, it creates new collaborations and international trade opportunities.

Istanbul: A Global Hub

Istanbul’s strategic location—connecting Europe, the Middle East, North Africa, the Balkans, and Central Asia—strengthens ATRAX’s global reach while offering exhibitors and visitors direct access to regional markets, strong business networks, and sustainable trade opportunities.

With this advantage, ATRAX is more than an exhibition; it is a strategic meeting point and a regional hub for trade and investment.