14th International Exhibition for Attractions, Parks, Green & Public Space, Pools, Sports Solutions

28 - 30 JANUARY 2027
ISTANBUL EXPO CENTER - TURKEY

We come together at ATRAX to build cross-border collaborations. Become part of a powerful global business network.

ATRAX is an international trade and collaboration platform that brings together the industries transforming cities and facilities into destinations—connecting manufacturers, investors, developers, public authorities, and international buyers on a single, strategic platform.

For companies operating across attractions, parks, playgrounds, sports, recreation, pools & spas, landscaping, outdoor design, and social facilities, ATRAX creates international trade opportunities, new investment projects, public–private partnerships, and city-scale developments within a truly multidisciplinary business environment.

The future of the attractions and recreation industry is taking shape in Istanbul. Take your place in the ATRAX ecosystem.

5 Halls

55.000 m²

Area

400+

Exhibitors

1000+

Professional Visitors

ATRAX Sectors & Solutions

ATTRACTIONS & VENDIST

Attractions, gaming, and adventure areas Amusement park and theme park equipment Gaming and amusement machines Automated retail and vending systems Audio, lighting, and visual systems Show, event, and performance equipment

HALL 5-6-7

PARKS, GREEN SPACES & SPORTS FACILITIES

Parks and playground equipment Landscaping and urban design Urban furniture Recreation and sports facilities Surfacing and flooring systems Park lighting systems

HALL 5-6

Pool, spa, and wellness solutions Water attractions and activity equipment Poolside equipment and furniture

HALL 2-4

Garden and outdoor space design Landscaping and green space solutions Outdoor leisure and lifestyle products Garden living environments

HALL 2

2027 Theme: Urban Wellness – Active City

Urban Wellness – Active City reflects the sport and active living focus of ATRAX’s vision for 2027, which aims to transform cities into destinations through facilities. This approach focuses on facility projects that make physical activity a natural part of everyday life, combine sport with entertainment, and encourage social interaction.

The ATRAX Advantage

*Istanbul’s strategic location serves as a natural bridge for multinational trade, connecting Europe, the Middle East, Africa, and Asia.

*Easy access through visa-free travel options and extensive direct flight connections.

*A professional B2B trade fair structure that enables direct engagement with key decision-makers across the industry.

*A large-scale, well-organized exhibition, held across 5 dedicated thematic halls over 55,000 m², structured by product categories for maximum business efficiency.

*400+ exhibiting companies showcase their most innovative products and solutions, while thousands of industry professionals, investors, and buyers benefit from high-potential business networking opportunities.

Take your place in this international network — make a difference with ATRAX in Istanbul.

Istanbul: A Global Hub

Istanbul’s strategic location—connecting Europe, the Middle East, North Africa, the Balkans, and Central Asia—strengthens ATRAX’s global reach while offering exhibitors and visitors direct access to regional markets, strong business networks, and sustainable trade opportunities. With this advantage, ATRAX is more than an exhibition; it is a strategic meeting point and a regional hub for trade and investment.

17,922 professional visitors from 81 countries and 400 exhibitors from 31 countries… ATRAX 2026 once again proved its position as a truly global meeting point.

By bringing together industry professionals from around the world under one roof, ATRAX demonstrated its international reach and trade impact through tangible figures. This strong global presence provided brands with increased visibility not only in the Türkiye market, but also on a global scale—creating new business connections and long-term growth opportunities.